The hottest African shopping packaging

2022-07-27
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In August this year, I went to Africa for sightseeing and investigation to experience the ancient civilization and modern folk customs of Egypt and the natural landscape and cultural customs of South Africa. He has successively arrived at Luxor, the ancient city of Egypt, hogada, the seaside resort, and Cairo, the capital; Cape Town, the capital of the Republic of South Africa, and Johannesburg, the largest city in South Africa, visit cultural relics, museums, art galleries, important buildings, natural landscapes, animal reserves and other historical and cultural landscapes. In addition, visiting and buying local special craft products during the trip is also one of the hot spots of the trip. Every time you go to a new place, you have to go to some crafts, tourist souvenirs, gift shops and handicraft stalls in tourist attractions to watch and buy local special craft products with local ethnic characteristics for souvenirs or gifts to relatives and friends. While shopping abroad and going home is absolutely inseparable from packaging. This article gives a brief introduction to the sales and packaging of handicrafts and food seen in Africa and China

all the sales sites of handicrafts, tourist souvenirs, gifts, gem processing plants, shops, galleries and other large and small handicrafts seen along the route of the two countries give people the first impression that wherever they go, a wide range of handicrafts with local characteristics are directly displayed, and the sales are based on the unique artistic charm and price charm of the products to attract customers to freely choose to buy. Generally, the self selected stores with large operation scale have relatively reasonable marked prices and do not bargain when shopping. In fact, people who do not understand the market are more relieved to shop here. However, some tourism product stores can offer discounts after clearly marking the price, but the price is relatively high. Generally, the products sold by the stalls can be bargained, and some local handicrafts can even be reduced to nearly half the price, which is relatively cheap. If time permits, we can compare several companies, and know how to suppress them into compact composite rods in the hot shrink mold. No packaged product has been seen on the shelves of all handicraft stores. Only after the customer has selected the product to pay, can the special person or the payee carry out protective and practical packaging suitable for travel and carrying according to the nature and size of the product. Compared with the price of the product, the packaging cost is very small. Even if a piece of craft crystal worth hundreds of thousands of yuan (one Egyptian Pound is equivalent to about 1.4 yuan, and one South African guilder is equivalent to about 1.3 yuan), it is also a simplified packaging suitable for travel. It does not need to rely on packaging to promote goods and increase added value, fully demonstrating the traditional instinctive role of product packaging

characteristics and packaging methods of handicrafts of the two countries

Egypt is an ancient civilization country located in the northernmost tip of Africa and across Asia. It has obvious local characteristics. It mainly includes masks, stone carvings, stone carvings, painted bronze plates, and Straw paper paintings (gold and silver decorative paintings drawn on a kind of special paper made of a local plant grass seed rod, whose inner core is pressed after peeling), etc. Different protective packaging methods are adopted according to the type and shape of products. Masks, stone carvings, stone carvings and other handicrafts are generally sealed with paper or bubble plastic film; The copper color painting hanging tray is directly put into the envelope type paper bag, and then equipped with a portable plastic film shopping bag; The papyrus painting shall be flat packed in transparent plastic film bags or rolled into square or circular paper tube sleeve packaging boxes

the Republic of South Africa is located in the southernmost tip of Africa, along the Atlantic and Indian Ocean coasts. It is famous for its good ecological and natural environment protection. Its handicrafts are processed from rich and colorful local natural materials, forming the irreplaceable advantages and characteristics of South African handicrafts in other countries and regions. Such as carved and painted ostrich eggs, ostrich feathers and ostrich leather crafts; Jewelry and display handicrafts made of colorful and translucent gemstones; Woodcarving masks with South African national characteristics, and furnishings and handicrafts with local characters and Animal Themes carved in black heart wood; Decorative and practical craft crystals for walking sticks, hairpins, spoons, etc. made of various animal horny materials; The prices of various natural gourds, Rattan Baskets and hanging plates, bracelets made of wild hard fruits and stone chips, ivory jewelry, chopsticks, ceramics, cloth ornaments and other handicrafts are generally reasonable and affordable. South Africa is also famous for producing diamonds, but it must not be a popular product. Most people just look at it. Various jewelry and ostrich egg handicrafts in South Africa are generally wrapped in soft white paper or cartons with cartoons. Other furnishing handicrafts are mostly wrapped in bubble plastic film and sealed with self-adhesive. All handicrafts, regardless of the price, are packaged in protective packaging that is applicable, economical, convenient for travel, small in size and plain. Only in food stores can we see the food and beverage packaged in various color boxes similar to those in China. All product packaging feels natural and practical, and it is difficult to find the excessive packaging with large volume and luxurious decoration similar to the gifts and supplements in China

some thoughts on commodity packaging

the author has been to Western Europe, northern Europe, Russia and Malaysia. Each test mode has speed selection. He has chosen the tacit speed function to investigate commodity sales packaging in Western Asia and other countries and regions. This time, he has the opportunity to shop in Africa and see packaging. Seeing foreign commodity packaging, he will inevitably make some comparisons with domestic commodity packaging, Find ten differences and make some feelings. Packaging itself is to meet the actual needs of people to transfer materials and consumer products, and naturally produces and develops. With the development of modern commodity production machinery automation, standardization and market competition, as well as the improvement of people's material and cultural living standards and consumption patterns. Commodity packaging is also developing and changing at the same time. However, the instinct of packaging can never be separated from the product subject of packaging services and the users of products

the basic function of modern commodity packaging is still to protect the circulation of products safely, facilitate the production, storage, transportation and consumption of products, and strengthen the function of accurately and rapidly transmitting commodity information. Packaging must be different from the common utensils that people use repeatedly. Once the packaging has completed the mission of safe protection and transfer of goods, it will become a variety of physical and mechanical performance tests of plastic film, rubber, wire and cable, steel, glass fiber and other materials, which need to be recycled for the development of materials into useless garbage. Therefore, the relationship between packaging and products can never put the cart before the horse. Mature and rational consumers buy products through packaging, while rich and ignorant customers buy luxury over packaging. Relatively speaking, the packaging of domestic handicrafts is close to the normal situation in the international market. It is difficult to find such luxurious and luxurious excessive packaging as gifts and supplements in domestic stores abroad. For a small product, the empty packaging is deliberately made large, and the high-grade material color fine printing is dazzling. The cost of packaging some products even exceeds the value of the product itself. After taking out the products, the luxury and exquisite packaging is left useless. It is a pity to throw it away. In the end, it is discarded as garbage, which is a huge waste. It is estimated that the "six small items" (i.e. toothbrush, toothpaste, soap, bath liquid, shoes, combs and their packaging for one-time consumption) of domestic hotels (guesthouses) will consume more than 40 billion a year, artificially producing a large number of beautiful packaging garbage, polluting the ecological environment and people's honest mind. I don't know how much money, material and financial resources lang29 factory has invested in luxury packaging every year in China? Why is it that in a country with a large population that is not very rich, the development of gift and supplement packaging has quickly deviated from the essential direction of product packaging, gone astray, and formed a bad atmosphere of luxury and deceptive packaging? Why did this happen? This is doubted to be related to the lack of honest business ethics and management concept of some enterprises and the weak legislative management of commodity packaging

how to eliminate and control the bad situation caused by excessive packaging of goods in China requires our managers and producers, packaging developers and consumers, from the concept of honesty among society, enterprises and consumers, from the concept of saving social resources and environmental protection. As well as the consumption concept

improve the correct understanding of commodity packaging, speed up packaging legislation and strengthen commodity packaging management, and lead commodity development and packaging design, production, application and treatment to the track of correct, routine and harmonious development

information source: the package report

needs to be removed by fine polishing

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